Operationalize Your Dirt Business

Process engineer Zack Estes and experienced dirt business owner Tyler Tapani share their most important lessons on implementing great processes. Recorded at the Ground Crew Phoenix workshop in February 2025.

Member Feedback

Studying processes like this showed me how to build a foundation of clarity and efficiency within our company, setting our team members up for success and gratification. Not only professionally, but personally, where it really matters.
Dave Newby
Great Divide Earthworks
Afton, WY
Sign up. I got more value out of two days than I could learn on my own in years of stumbling through the challenges to figure them out.
Patrick Dunigan III
Dunigan Brothers
Jackson, MI
I saved $25,000 in the first 15 minutes of the Ground Crew Workshop in Phoenix. Everything after that was just extra.
Aaron

Course Outline

Lesson 1: Production is a Process

Throughout this lesson, you’ll learn how to think about building processes and systems in your business is a simple way. You’ll learn how to start at the basics in order to build valuable, repeatable systems that others can step into and use.

What is a process? In this lesson, we’ll talk about what needs to happen for a process to create value, how to do that (without over-engineering it!), and the three things any process needs in order to be useful to your business.

More lesson descriptions and details coming soon!

More lesson descriptions and details coming soon!

More lesson descriptions and details coming soon!

More lesson descriptions and details coming soon!

More lesson descriptions and details coming soon!

More lesson descriptions and details coming soon!

About The Host

Hey, I’m Benjamin. I like people and construction and I never turn down a cup of coffee.

Construction is all I’ve ever known. I love the construction industry because it’s full of my kind of people. I love equipment, dirt, and the smell of diesel in the morning.

When I’m not launching construction courses, I spend time with the Ground Crew community and organize peer groups for dirt contractors.